In 1968, in the heart of Romagna, showing great foresight and determination, Giancarlo Guidi founded Guidi Farm, focusing on poultry rearing and specialising in niche breeds. At the same time, he decided to plant the first fruit orchards on his fields. Alongside his natural aptitude to innovation and entrepreneurship, from the onset the founder confirmed a traditional vision of running his farm, based on the structure of the family.